You searched for: "*"

The results has been filter on Authors containing Patricia Blau.
ANA has found 3 results for you, in 132 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Luke Skywalker and Master Yoda

Qualitative online methods are metaphorically in their teens. There is potential and experimenting mixed with shortcomings and confusion. to leverage its potential, online research sometimes needs a wise adult, i.e. offline methods. With reference to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Eva von Rennenkampff, Patricia Blau
Company: GIM- Gesellschaft fur innovative Marktforschung
November 8, 2012
×

Citation

von Rennenkampff and Blau (2012a, November 08). Luke Skywalker and Master Yoda. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/luke-skywalker-and-master-yoda


Research papers

East meets West

Westerners often wonder: what is typically Asian? With a multitude of business and cultural experiences to be made in Asia, it is hard to get an overview of aspects that 'typically' influence market research. With their paper Patricia Blau and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Susanne Wieners-Schlupkothen, Patricia Blau
April 7, 2009
×

Citation

Wieners-Schlupkothen and Blau (2009a, April 07). East meets West. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/east-meets-west


Research papers

A matter of belief

Differentiating own product from competitors is a classic demand for marketing. In the past, healthcare marketing had the privilege of being able to build on sound functional differentiations between products based on unique modes of action and...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Patricia Blau, Sigrid Schmid
February 6, 2008
×

Citation

Blau and Schmid (2008a, February 06). A matter of belief. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-matter-of-belief